On March 3, 2015 Egorov Puginsky Afanasiev & Partners and ICC Russia will hold a roundtable “Ambush marketing: the main symptoms and ways to fight it”. Pavel Sadovsky, Counsel, Head of Intellectual Property / TMT Practice and Counsel Denis Gavrilov will moderate the roundtable.
- What is ambush marketing;
- The fight against ambush marketing within existing and proposed legal mechanisms: law enforcement practices and initiatives to amend the 4th antimonopoly package of amendments to the Law on Protection of Competition;
- Identification of risks and measures to counter ambush marketing;
- Case study: ambush marketing at major sporting events and ambush marketing beyond sport.
The roundtable participants will discuss the main issues related to using ambush marketing techniques, and develop recommendations of the business community to further improve Russian legislation in sphere of combatting unfair competition.